Gift cards are an increasingly popular alternative to the hustle and bustle of special occasion and holiday shopping. If you insist on giving family and friends a gift card, there are numerous ways to smooth over their impersonality. Sending the card along with a small gift lets them know you haven't completely forgotten what makes them tick. Does your sister love dogs? Pair a gift card with a thoughtful book of canine- related quotations. Does your mother enjoy rose-scented bath and beauty products? Send her a basket of lotions and soap along with a gift card for some of her own favorites.